Oishi Kirei Shrimp Flakes are premium wheat-based snacks crafted to be exceptionally light, airy, and "crunchy-tender" without the heavy oiliness of traditional fried chips. These flakes are seasoned with a delicate blend of real shrimp and savoury spices, delivering a "natural and fresh" oceanic flavour that is savoury rather than overly salty. The product is baked to achieve its signature thin, curled shape, ensuring a "guilt-free" snacking experience that is cholesterol-free and contains 0g of trans fat. This snack is a "fashionable classic" in Southeast Asia, beloved for its simple yet addictive umami profile that appeals to both children and adults.
Base: Wheat flour (gluten), wheat starch, and corn starch (or tapioca starch in some variants). Protein: Real shrimp (crustaceans), sometimes listed as shrimp powder or shrimp essence. Fats: Vegetable oil, which may consist of palm oil, palm olein, and/or coconut oil. Seasoning: Sugar, salt (often iodized), and maltodextrin. Enhancers & Additives: Monosodium Glutamate (E621) as a flavor enhancer, artificial or nature-identical shrimp flavoring, and emulsifiers like mono- and diglycerides (E471). Vitamins: Vitamin A palmitate is frequently added as a fortifying agent. Coloring: FD&C Yellow No. 5 (E102) and FD&C Red No. 40 (E129) are used to achieve the characteristic shrimp-like color. Preservation: Antioxidants such as TBHQ (E319) are added to the oil to retard rancidity.
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