Rice varieties, including brown rice, black rice, white rice and the likes are part of the staple diet in the Asian countries. Asian rice is scientifically known by the name oryza sativa. Every country in Asia has culinary traditions associated with the rice types cultivated in the respective regions. Indian Basmati rice, Thai Jasmine rice and Japanese sushi rice are nowadays very much sought after even in the European countries. Rice grains are of different sizes and varying colours. They are in different colours ranging from fluffy white to pitch black, with variations of pale yellow, and dark brown colours tucked in between the spectrum. There are black rice, glutinous rice, long grain and short grain rice varieties among the wide collection in Asia Market’s online store.