LOTTE Chum Churum Lychee Soju Liquor (Alc 12%) 360ml 樂天 荔枝味燒酒 (Alc 12%)

Chum Churum, which translates to "Like The First Time," is one of the world's best-selling soju brands, offered by the Lotte Conglomerate. This lychee variant features a mild alcohol content of 12%, making it an approachable and less harsh option compared to original soju versions. The spirit is made using alkaline water, a process that is said to enhance its smooth finish and clean profile.